Let's talk about a strategy that ca completely redefine your success with YouTube shorts. I absolutely love this strategy because you don't need to be a spectacle creator. You don't need over 100% retention or loads of money, dance moves, or even need to make it a challenge. To be completely honest, you can pull this off from the comfort of your bedroom and I will show you exactly how. Insights from Shorts lately some of our older shorts have been blowing up.

 


 So I decided to dive a little bit deeper and discovered something fascinating. It all started with this video we published on March 7th, 2023. How much money did I make from a million views on YouTube shorts? In the last 60 days, it's gotten over 44,000 views. But here's what's interesting. Only 12% came from the Shorts feed. 85% of the views actually came from two traffic sources I didn't expect. One was YouTube search accounting for about 25% of the views, mainly people searching for things like YouTube Shorts earnings, YouTube Shorts revenue, how much YouTube Shorts pay, and a staggering 59% came from an external source at Source Google search. Our short is ranking in Google search results. In total, the majority of views came from search traffic on and off YouTube, and this wasn't just a one-time thing. We saw this across many shorts on our YouTube channel.

 

 Now, this is major news because right now we're really starting to see that the success you have with YouTube shorts is not limited to how well it does in the shorts feed anymore. YouTube really seems to be pushing shorts in the search algorithm right now, and now it's also About how well you can solve a viewer's problem. 3 Ways To Benefit from This Now let's dive a little bit deeper on how you can benefit from this change that we've been seeing. And I want to share three ways to use shorts to grow your channel through search. The first and easiest way is to start 1 Your Viewers Searches by answering exact questions your viewers have. Luckily, YouTube makes this so freaking easy. Simply go to YouTube Studio Analytics, click on research then click on your viewer's searches tab. Now you will see the exact top searches your audience and viewers of similar channels have searched for over the last 28 days. YouTube has just given you potentially pages of YouTube shorts ideas that are useful and removed the guesswork of trying to understand what your audience has a taste for right now.

 

 2 Content Gaps Now, this next one is a game changer, and you can do it from the exact same screen. Click the dropdown right here and change the searches to content gaps only. A content gap happens when a viewer can't find enough quality search results on YouTube for a specific search. You can use content gaps as inspiration to create content that doesn't exist or could be improved right here you'll find content that your viewers are begging for but just aren't able to find, by researching and creating content for these content gaps. You can quickly become the go-to channel for these topics and building a loyal audience of viewers who will come back Quick Favor for more. Before we get to the last one, according to YouTube Studio over 90% of viewers of this channel are not subscribed, the biggest thing you can do to support this channel and keep me hanging out with all of you is just by subscribing.

 


 Now for the final method, build your own FAQ. 3 Frequently Asked Questions Regardless of your niche, there are always sets of questions that keep popping up from your viewers and comments on social and threads and beyond. These questions are your gold mine. If you're a fitness creator you could create shorts that answer common questions about workouts, nutrition, and fitness gear, use keywords that people are likely to search for like quick home work out or healthy meal prep. If you're a gaming creator, you could create shorts that offer game reviews, walkthroughs, and tips and tricks. If you're in the beauty niche you could create shorts that provide quick beauty tips product reviews or makeup tutorials optimize your shorts with keywords like Smokey Eye tutorial or best skincare products.

 

 Go to the community tab and ask your audience what questions they'd like answered. If you use our Keyword Explorer tool you can explore your topic and see all the top related searches around it alongside search volume, and before you post Optimizing & Opportunities be sure to add keyword descriptions, titles, and tags just like you would on a long form video because all of this will help increase the chances of you ranking in search.

 

 Now, what I really like about this is that there's a ton of long form videos for competitive topics but not that many shorts. So this could be your opportunity to make a short and stand out in a competitive niche. Now, share this video about what I call the shortcut strategy that creators like Johnny Harris use to get more views on their long form videos using shorts. Now, if you haven't seen that I recommend you watch that next go ahead and hit the like button, subscribe and I'll see you next time. Peace.